The Romanelli family has been running the Hotel Flora for more than 50 years. The family mastered the hospitality craft since the 60s when Diana and Alessandro, together with their son Ruggero started this adventure.
In 2002, Gioele, Ruggero’s son, together with his wife Heiby realized that contemporary hotels should provide an experience more than just a “beautiful bedroom with restroom”. With this in mind, they opened the Novecento, a small nine-bedroom hotel, ethnic-chic in style that offered to its visitors a more authentic and contemporary experience.
The wish to give their guests a special welcome and provide them with impeccable service has led to the creation of INSIDE VENICE, an on-line guide to Venice produced by real Venetians. It contains suggestions for alternative itineraries to discover the real Venice, which still exists but has become increasingly difficult to find.
These successful experiments led the family with the support of Zoe, Gioele’s sister and Francesca Brasolin, a consultant at Hotel Players, to explore a new concept of hospitality, one where visitors become an integral part of a living city. The meeting with Design-Apart and its Creative Director Diego Paccagnella was the ultimate and fundamental step to create Casa Flora.
A new adventure began!