The Romanelli family has been running the Hotel Flora for more than 50 years. The family mastered the hospitality craft since the 60s when Diana and Alessandro, together with their son Ruggero started this adventure.

In 2002, Gioele, Ruggero’s son, together with his wife Heiby realized that contemporary hotels should provide an experience more than just a “beautiful bedroom with restroom”. With this in mind, they opened the Novecento, a small nine-bedroom hotel, ethnic-chic in style that offered to its visitors a more authentic and contemporary experience.

The wish to give their guests a special welcome and provide them with impeccable service has led to the creation of INSIDE VENICE, an on-line guide to Venice produced by real Venetians. It contains suggestions for alternative itineraries to discover the real Venice, which still exists but has become increasingly difficult to find.

These successful experiments led the family with the support of Zoe, Gioele’s sister, to explore a new concept of hospitality, one where visitors become an integral part of a living city. Was the ultimate and fundamental step to create. In 2017 Casa Flora finally opens its door: a large house in the heart of Venice, a space that is open, unique, to inhabit, work and socialize in, a home to experience the most beautiful city in the world feeling Venetian for a few days. Casa Flora is an Italian-design apartment, completely custom made that welcomes travelers with the comforts of a boutique hotel but at the same time, the freedom of a private home.

A new adventure began!


Follow us


San Marco 2313

30124 Venice, Italy

Phone: +39 041 5205844

[email protected]

VAT: 00229800271

Our Network

Hotel Flora VeneziaLocanda NovecentoInside Venice

© 2016 Casa Flora Venezia. All right reserved.

Privacy Policy
SUPPORT [INSIDE] VENICEOur best price is here!
Get a 20% discount as a special reward for booking online on our website, in order to support our activity, and not only this.

You will receive our #supportinsidevenice nominative card and you will officially become a #veniceinsider. Only this way you will benefit from a special treatment tailor made for you by all the activities taking part to this initiative.